Implementing digital workflow software should be a game changer for busy newspaper/magazine advertising departments.
In this article, we’re going to look at the specific benefits of a digital workflow for improving digital content and media management, but these advantages all flow from the way that a digital workflow solution saves time and eliminates human error.
By automating many repetitive manual tasks and simplifying dozens of others, you and your team are liberated to focus on better customer service, creative content asset management, and sales optimisation – among other strategic opportunities. Reducing human error also improves your workflows by increasing accuracy and quality, and cutting out the time required to continually review and verify work that has already been completed, not to mention tracking down and resolving mistakes.
From these advantages come several important transformations that can change the way your business works:
Better Multimedia Content Management
Advertising content in different media formats often necessitates a variety of multimedia assets – including text, photos, images, video and audio in order to boost customer engagement. These assets are frequently transferred via less than appropriate mechanisms and manually stored on external digital asset libraries that must be organised and searched manually – making content production and management time consuming and fraught with error.
For newspaper/magazine advertising departments, a digital workflow solution can make it easier to manage your content and multimedia assets, ensuring compliance of formats, metadata and storage and enabling easy retrieval, use and auditing. This makes content management more convenient as well as yielding important time-savings – as digital workflow automation should automate crucial tasks such compliance validation, version control, approval and distribution to other platforms.
Secure Collaboration With Stakeholders
With inbuilt project management capabilities and collaboration tools, you’ll be able to prioritise your teams efforts and track real-time progress on projects and ensure that tasks are completed on time and within budget. Meanwhile, assets can be shared and collaborated on by internal and external stakeholders, with customisable secure access controls so that only authorised users have access to sensitive data.
Better Page Planning And Management
Digital media workflow software can help you streamline the full page planning and management process for both print and digital publications, by digitising important steps, standardising approval phases, and encouraging a consistent approach to quality management. The ability to plan, edit, and review the layouts of all adverts and articles within the platform streamlines the approval process and boosts efficiency, while enabling any changes and updates to be made quickly and easily in real time.
Easier Content Repurposing
A digital content workflow platform will help you and your team streamline the content repurposing process for articles or adverts published across multiple brands, or on both digital and print platforms. The ability to create, repeat or amend previous creatives, sharing original assets as distinct versions and their usage is key to facilitate an often-multithreaded workflow where the same original asset is needed in a variety of presentations. This ability reduces time and eliminates the risk of human error, allowing your team to focus more resources on producing original creative content.
Improved Advertising Workflows With Papermule
Our Papermule digital workflow solutions are designed to help a busy advertising department save time and money on content management and production. To find out more, please get in touch with one of our experienced team today.
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