5 Reasons Why A Self-Service Advertising Portal Reduces Publisher Costs
April 2023
A self-service advertising portal is a solution through which publishers customers can create and manage their own advertisement content.
In the competitive world of online and printed media, high-quality content is essential for securing new audiences and extending your brand authority. At Papermule, our feature-rich Digital Asset Management (DAM) and workflow automation engine underpins our workflow solutions, helping organisations to achieve greater efficiency, strengthen their brand, and drive revenue growth.
✓ Highly configurable and extendible to meet your organisation’s needs.
✓ Stores any digital asset while maintaining extensive metadata and inter-asset relationships.
✓ Complete version control and automated asset life span management.
✓ Mirrors and enhances your working practices
✓ Retains the approaches and vocabulary with which your users are familiar.
✓ Delivers consistency in quality and provision.
Alongside our DAM, we incorporate several commercial and open-source solutions to check and derive content in parallel formats, including:
➢ Automated Template driven media creation from variable data (PDF, WEB ads etc).
➢ Variable resolution image and video preview and thumbnail generation from images, pdfs and video formats.
➢ Optimised PDFs from print variants.
➢ Application-derived publishable formats (PDF, JPEG, EPS from the likes of InDesign, Quark, Word, etc).
With our Digital Asset Management, you can:
➢ Organise content in a single system to reduce costs and improve collaboration.
➢ Identify and deduplicate assets while tracking ownership to clients, jobs or departments.
➢ Streamline your workflow for sharing and approving proofs and receiving feedback.
➢ Track and report on progress identifying late deadline challenges and supply chain issues.
➢ Securing brand consistency across multiple creators and digital formats.
➢ Consolidate unused tools in a single location to reduce costs and improve consistency.
➢ Automate repeat jobs and find previous content easily.
➢Capture and track asset versions with easy central management and revision restoration tools
➢ Trace user and client input and decisions when audits around the process is required.
Papermule is the country’s leading provider of Digital Asset Management solutions for the media and publishing industry, with more than a century of combined experienced helping organisations streamline their digital workflows.
To find out more about our Digital Asset Management, please call us today on 01379650330 or send us an enquiry for a prompt and professional response.
Book a meeting with Mike to discuss:
A self-service advertising portal is a solution through which publishers customers can create and manage their own advertisement content.
Advertising management solutions help publishing organisations gather, create and manage digital content while streamlining many of the integrations and processes.
Time is your most precious asset in news media production and advertising management but is also – all too frequently – the scarcest commodity.