The comprehensive flat planning solution for publishers.

MediaPlanner from Papermule is the most widely used edition flat planning solution by UK national magazine and newspaper publishers, enabling them to secure greater efficiency and cost savings by streamlining the entire planning and production process. The platform supports all stages of publication, from edition planning, revenue and space reporting to tracking graphical elements and final output of completed pages. - 2022-09-01T115737.665

MediaPlanner integrates seamlessly with leading editorial, desktop publishing, and ad sales systems, including AdDesk, and delivers exceptional functionality, including:

➢ Regional variants

➢ Page Inheritance

➢ Flex placements

➢ Auto-placements

➢ Auto-flowing

➢ Revenue and Space utilisation reporting

Efficient integrations enable exported plans to be opened in Adobe InDesign using our MDP plugin or via many leading editorial platforms, such as Atex and Methode.


Product Features and Benefits

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Available as a web-based or native client option.

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Hosted or on-premises.

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Fully modular so users can adapt the solution to their specific needs.

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Manages Run of Paper (ROP) and classified section on a single platform.

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Integrates seamlessly with different editorial solutions or ad booking systems.

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A variety of outputs: XML, InDesign, EPS, or PDF.

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Automatic flow of ads to page according to pre-set criteria.

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Flexibility to select classifications, individual sections, or an entire edition for planning.

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Auto places class headers.

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Supports a filler library.

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Integrates with ADDESK to provide planned page number feedback and eTearSheets.


Contact Papermule to Find Out More

MediaPlanner offers exceptional functionality and will streamline your organisation’s planning and production process to achieve valuable cost savings and improved efficiency.

To find out more about our leading flat planning solution, please call Papermule today on 01379650330 or send us an enquiry.

Book A Free Consultation

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Book a meeting with Mike to discuss:

Your requirements
Which software would work best for you
How Papermule can help
Any questions or queries you may have


Am I able to plan editorial content?

Yes, you can reserve space for, and create editorial containers within the Papermule solutions.

Can your planning solution produce complete (printable) pages?

Yes, Papermule’s ADDESK supports a pagination engine able to ingest plan data and output finished PDF pages to a destination or workflow of your choice.

What technologies do you use?

Our Java-based DAM engine provides a feature-rich web-accessible solution hosted on a Linux O/S. The client is entirely web-based and uses a mix of HTML, JS, JSON, and XML. Integrations are typically achieved using a mix of API and feature-rich Perl modules.

What OS does your system run on?

Server side we use Linux with support for client access from Mac, PC and Linux platforms running the most common web browsers inc. Chrome, Edge and Safari.

Do you offer a desktop client?

All our solutions are accessible from a WEB client with the exception of MediaPlanner which still also supports a think PC Client. Our philosophy since 2003 for all our development has been web-only making the interface well thought out and not an 'add on'. We support the most recent browser versions on Mac, PC and Linux

How Our Workflows solve Problems

What Our Clients Say


“Progress has been good and we are already seeing a number of ads coming through the system without the need for chasing and any other involvement from dmg::media staff."
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John Tucker, DMG Media


Papermule is now a vital part of the future of ad delivery for publishers. We hope this leads to a new era of efficiency, improved customer service for all of our clients."
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Tom Fletcher, News UK


"TMG are fully supportive of Papermule as a major step forward in the beneficial communications between Publisher and Advertiser.”
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Barry Finch, The Telegraph

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