Publishing businesses are always looking for ways to improve efficiency and save money through more streamlined and effective asset management. One way to do this is with an integrated digital asset management (DAM) software solution. DAM platforms help organisations manage digital assets across multiple channels, including images, videos, audio files, and documents.
Why Use Digital Asset Management?
There are several benefits to using a DAM solution, including:
1) Improved Efficiency
A digital asset management platform can help improve efficiency because it saves your team time when they need to find a specific file. With all your assets stored or bookmarked in one central location, your team can quickly and easily search for the file they need from any Internet-enabled device. This is a lot faster than sifting through email attachments or trying to find a file stored on a server.
Your staff will have more time to focus on core business tasks, making them more productive. And according to Opportunity Harlow, increasing employee productivity by 10% can result in 20% higher revenues.
2) Reduced Risk Of Copyright Infringement
Another advantage of using a digital asset management solution is that it can help reduce the risk of copyright infringement by giving you better visibility over your publication channels. DAM solutions make it easy to track the licensing status of your digital assets, and whether content owned by you or your customers has been plagiarised by a third party without obtaining consent.
3) Improved Security
According to IBM, on average, the total cost of getting hacked for a large publication business can be as high as $4.35 million (the equivalent of £3.92 million). With the average number of data breaches increasing yearly, taking measures to protect your organisation from a data breach is critical.
A digital asset management solution can help improve security by storing your assets in a secure, cloud-based location. This way, you can control who has access to your assets and can easily track and manage permissions. Additionally, many digital asset management solutions offer multi-stage encryption to further secure your assets.
4) Reduced Staff Hours
A digital asset management solution can also help reduce staff hours spent on administrative and data management tasks, by automating tasks like posting to social media, file format conversion, and image resizing.
As a result, your team can spend more time on business-critical or customer facing activities. It might also mean that you don't need to hire as many admin support employees because the DAM solution can take care of tasks that would otherwise need to be done by someone on your team.
What Next?
If you're looking for a way to save money and improve your organisation's bottom line, consider investing in a digital asset management solution. At Papermule, we offer DAM solutions to help you save time and money, whatever your sector or the needs of your business. Contact us today to learn more about how our solutions can benefit your organisation.
Image Source: Unsplash
